{"id":2569,"date":"2023-11-20T16:18:18","date_gmt":"2023-11-20T16:18:18","guid":{"rendered":"https:\/\/ulled.com\/case\/nuevo-aire-para-una-marca-con-mas-de-160-anos-de-antiguedad\/"},"modified":"2025-05-08T09:09:44","modified_gmt":"2025-05-08T09:09:44","slug":"breathing-new-life-into-a-160-year-old-brand","status":"publish","type":"dt_portfolio","link":"https:\/\/ulled.com\/en\/case\/breathing-new-life-into-a-160-year-old-brand\/","title":{"rendered":"Bahco"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1700573276034{padding-top: 65px !important;padding-bottom: 30px !important;}&#8221; bg_color_value=&#8221;#ed6708&#8243; el_class=&#8221;portfolio&#8221;][vc_column width=&#8221;1\/4&#8243;]<div id=\"ultimate-heading-76296a9a4cbd18d51\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-76296a9a4cbd18d51 uvc-3221 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-76296a9a4cbd18d51 h3'  data-responsive-json-new='{\"font-size\":\"desktop:26px;tablet:24px;tablet_portrait:21px;mobile_landscape:20px;mobile:18px;\",\"line-height\":\"desktop:30px;tablet:28px;tablet_portrait:26px;mobile_landscape:24px;mobile:21px;\"}' ><h3 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;\">BAHCO Rebranding<\/h3><\/div><\/div>[vc_empty_space][\/vc_column][vc_column width=&#8221;3\/4&#8243;]<div id=\"ultimate-heading-17206a9a4cbd18d9b\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-17206a9a4cbd18d9b uvc-3812 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-17206a9a4cbd18d9b h2'  data-responsive-json-new='{\"font-size\":\"desktop:75px;tablet:65px;tablet_portrait:45px;mobile_landscape:36px;mobile:33px;\",\"line-height\":\"desktop:85px;tablet:70px;tablet_portrait:53px;mobile_landscape:43px;mobile:40px;\"}' ><h2 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;margin-top:-15px;\">Breathing new life into a 160+ year-old brand<\/h2><\/div><\/div>[vc_empty_space][vc_single_image image=&#8221;1585&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1700497021417{margin-top: 20px !important;margin-bottom: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1700573268079{padding-top: 30px !important;padding-bottom: 100px !important;}&#8221; bg_color_value=&#8221;#ed6708&#8243; el_class=&#8221;portfolio&#8221;][vc_column width=&#8221;1\/4&#8243;]<div id=\"ultimate-heading-44256a9a4cbd18dc0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-44256a9a4cbd18dc0 uvc-853 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-44256a9a4cbd18dc0 h3'  data-responsive-json-new='{\"font-size\":\"desktop:26px;tablet:24px;tablet_portrait:21px;mobile_landscape:20px;mobile:18px;\",\"line-height\":\"desktop:30px;tablet:28px;tablet_portrait:26px;mobile_landscape:24px;mobile:21px;\"}' ><h3 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;\">The challenge<\/h3><\/div><\/div>[vc_empty_space][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]<span style=\"color: #ffffff;\">As Europe&#8217;s leading brand of professional hand tools, BAHCO has spent the last 160+ years setting the industry standards for quality and user-friendly design. But with success comes imitation, and to continue to stand out from the crowd BAHCO partnered with Marketwise to refresh its identity and give it a playful, personable, distinctive spin.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1699022335795{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column css=&#8221;.vc_custom_1700574936567{padding-right: 0px !important;padding-left: 0px !important;}&#8221;]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"bahco\" data-id=\"9\" id=\"SR7_9_1\" data-version=\"6.7.58\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_9_1-5\" data-key=\"5\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_9_1-50\" data-key=\"50\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_9_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_9_1\",el:[800,550,500,500],type:'hero',shdw:'0',gh:[800,600,500,300],gw:[1300,1024,778,480],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'600',onh:0,onw:0,bg:{color:'transparent'},plType:'-1',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_9_1\"].state=true;} else if(SR7.PMH[\"SR7_9_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_9_1\"].fn,19);}};SR7.PMH[\"SR7_9_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1699022536978{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221; bg_color_value=&#8221;#000000&#8243; el_class=&#8221;bottom&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-31586a9a4cbd19f1e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-31586a9a4cbd19f1e uvc-2351 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-31586a9a4cbd19f1e h3'  data-responsive-json-new='{\"font-size\":\"desktop:46px;tablet:43px;tablet_portrait:40px;mobile_landscape:36px;mobile:33px;\",\"line-height\":\"desktop:56px;tablet:53px;tablet_portrait:50px;mobile_landscape:46px;mobile:43px;\"}' ><h3 style=\"font-family:&#039;Lora&#039;;font-weight:500;color:#ffffff;margin-bottom:35px;\">Follow the fish!<\/h3><\/div><\/div>[vc_column_text]<span style=\"color: #ffffff;\">BAHCO&#8217;s fish &amp; hook symbol has been iconic to the brand since its 19th century origins. We took it to the spotlight and put it at the heart of the new identity, giving it flair and personality. Paired with bolder lettering, it\u2019s the unmistakable ambassador of BAHCO. Time for a new motto: Follow the fish!<\/span>[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1592&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221;][\/vc_column_inner][\/vc_row_inner][vc_separator color=&#8221;white&#8221; css=&#8221;.vc_custom_1700573845182{margin-top: 50px !important;margin-bottom: 50px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-51776a9a4cbd19f54\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-51776a9a4cbd19f54 uvc-3957 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-51776a9a4cbd19f54 h2'  data-responsive-json-new='{\"font-size\":\"desktop:40px;tablet:38px;tablet_portrait:36px;mobile_landscape:33px;mobile:30px;\",\"line-height\":\"\"}' ><h2 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;margin-bottom:35px;\">The goal<\/h2><\/div><\/div>[vc_column_text]<span style=\"color: #ffffff;\">To increase visibility of the BAHCO brand in an efficient and appealing way.<\/span>[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-15366a9a4cbd19f77\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-15366a9a4cbd19f77 uvc-1000 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-15366a9a4cbd19f77 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\",\"line-height\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\"}'  style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;\">up to<\/div><\/div><div id=\"ultimate-heading-38806a9a4cbd19f91\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-38806a9a4cbd19f91 uvc-8160 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-38806a9a4cbd19f91 h3'  data-responsive-json-new='{\"font-size\":\"desktop:120px;tablet:100px;tablet_portrait:80px;mobile_landscape:70px;mobile:60px;\",\"line-height\":\"desktop:120px;tablet:100px;tablet_portrait:85px;mobile_landscape:75px;mobile:65px;\"}' ><h3 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;\">65%<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-38806a9a4cbd19f91 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\",\"line-height\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\"}'  style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;margin-bottom:35px;\">increased visibility<\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-47466a9a4cbd19fb0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-47466a9a4cbd19fb0 uvc-2442 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-47466a9a4cbd19fb0 h3'  data-responsive-json-new='{\"font-size\":\"desktop:46px;tablet:43px;tablet_portrait:40px;mobile_landscape:36px;mobile:33px;\",\"line-height\":\"desktop:56px;tablet:53px;tablet_portrait:50px;mobile_landscape:46px;mobile:43px;\"}' ><h3 style=\"font-family:&#039;Lora&#039;;font-weight:500;color:#ffffff;margin-bottom:35px;\">A customized approach<\/h3><\/div><\/div>[vc_column_text]<span style=\"color: #ffffff;\">Our process allowed for a progressive transition from the previous identity, avoiding the degradation of existing stocks. We focused on the design of hallmark packaging, working one piece at a time with a creative touch and studying its performance at various eye levels. And then took the same approach to all marketing and point of sale materials, amplifying the new BAHCO brand experience across all physical and digital environments.<\/span>[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;1593&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1699022335795{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; bg_color_value=&#8221;#000000&#8243;][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-d5cf9eced99b1e7eb767d99879514589.owl-carousel .owl-nav div {\n  width: 50px;\n  height: 50px;\n  border-radius: 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{\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-d5cf9eced99b1e7eb767d99879514589.gallery-shortcode .gallery-zoom-ico:before,\n.gallery-carousel-shortcode.gallery-carousel-shortcode-id-d5cf9eced99b1e7eb767d99879514589.gallery-shortcode .gallery-zoom-ico span {\n  font-size: 32px;\n  line-height: 44px;\n  color: #ffffff;\n  background: none;\n}<\/style><div class=\"owl-carousel gallery-carousel-shortcode gallery-shortcode  dt-gallery-container dt-owl-carousel-call gallery-carousel-shortcode-id-d5cf9eced99b1e7eb767d99879514589 meta-info-off dt-arrow-hover-border-on bullets-small-dot-stroke reposition-arrows dt-icon-bg-off arrows-bg-on disable-arrows-hover-bg arrows-hover-bg-on  hover-fade \" data-scroll-mode=\"1\" data-col-num=\"2\" data-wide-col-num=\"2\" data-laptop-col=\"2\" data-h-tablet-columns-num=\"2\" data-v-tablet-columns-num=\"2\" data-phone-columns-num=\"1\" data-col-gap=\"0\" data-stage-padding=\"30\" data-speed=\"600\" data-autoplay=\"false\" data-autoplay_speed=\"6000\" data-arrows=\"true\" data-bullet=\"false\" data-next-icon=\"dt-icon-the7-arrow-03\" data-prev-icon=\"icomoon-the7-font-the7-arrow-02\" data-img-shadow-size=\"12px\" data-img-shadow-spread=\"3px\"><div data-post-id=\"1767\" data-date=\"2023-11-20T16:42:02+00:00\" data-name=\"01\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/01.jpeg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"728\" data-large_image_height=\"1024\" data-dt-img-description=\"\" title=\"01\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20728%20546&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/01-728x546.jpeg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/01-728x546.jpeg 728w\" loading=\"eager\" style=\"--ratio: 728 \/ 546\" sizes=\"(max-width: 728px) 100vw, 728px\" alt=\"\" width=\"728\" height=\"546\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1768\" data-date=\"2023-11-20T16:42:04+00:00\" data-name=\"02\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/02-1.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"684\" data-dt-img-description=\"\" title=\"02\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20912%20684&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/02-1-912x684.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/02-1-912x684.png 912w\" loading=\"eager\" style=\"--ratio: 912 \/ 684\" sizes=\"(max-width: 912px) 100vw, 912px\" alt=\"\" width=\"912\" height=\"684\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1769\" data-date=\"2023-11-20T16:42:08+00:00\" data-name=\"03\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/03-1.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"768\" data-dt-img-description=\"\" title=\"03\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201024%20768&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/03-1.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/03-1.png 1024w\" loading=\"eager\" style=\"--ratio: 1024 \/ 768\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" width=\"1024\" height=\"768\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1770\" data-date=\"2023-11-20T16:42:13+00:00\" data-name=\"04\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/04.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"768\" data-dt-img-description=\"\" title=\"04\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201024%20768&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/04.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/04.png 1024w\" loading=\"eager\" style=\"--ratio: 1024 \/ 768\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" width=\"1024\" height=\"768\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1771\" data-date=\"2023-11-20T16:42:19+00:00\" data-name=\"05\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/05.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"769\" data-dt-img-description=\"\" title=\"05\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201024%20768&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/05.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/05.png 1024w\" loading=\"eager\" style=\"--ratio: 1024 \/ 768\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" width=\"1024\" height=\"768\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1772\" data-date=\"2023-11-20T16:42:21+00:00\" data-name=\"06\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/06.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"698\" data-dt-img-description=\"\" title=\"06\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20930%20698&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/06-930x698.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/06-930x698.png 930w\" loading=\"eager\" style=\"--ratio: 930 \/ 698\" sizes=\"(max-width: 930px) 100vw, 930px\" alt=\"\" width=\"930\" height=\"698\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1773\" data-date=\"2023-11-20T16:42:26+00:00\" data-name=\"07\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/07.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"725\" data-dt-img-description=\"\" title=\"07\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20966%20725&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/07-966x725.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/07-966x725.png 966w\" loading=\"eager\" style=\"--ratio: 966 \/ 725\" sizes=\"(max-width: 966px) 100vw, 966px\" alt=\"\" width=\"966\" height=\"725\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1774\" data-date=\"2023-11-20T16:42:30+00:00\" data-name=\"08\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/08.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"683\" data-dt-img-description=\"\" title=\"08\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20910%20683&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/08-910x683.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/08-910x683.png 910w\" loading=\"eager\" style=\"--ratio: 910 \/ 683\" sizes=\"(max-width: 910px) 100vw, 910px\" alt=\"\" width=\"910\" height=\"683\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1775\" data-date=\"2023-11-20T16:42:33+00:00\" data-name=\"09\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/09.jpeg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"768\" data-large_image_height=\"644\" data-dt-img-description=\"\" title=\"09\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20768%20576&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/09-768x576.jpeg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/09-768x576.jpeg 768w\" loading=\"eager\" style=\"--ratio: 768 \/ 576\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" width=\"768\" height=\"576\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1776\" data-date=\"2023-11-20T16:42:34+00:00\" data-name=\"10\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/10.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"731\" data-dt-img-description=\"\" title=\"10\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20974%20731&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/10-974x731.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/10-974x731.png 974w\" loading=\"eager\" style=\"--ratio: 974 \/ 731\" sizes=\"(max-width: 974px) 100vw, 974px\" alt=\"\" width=\"974\" height=\"731\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1777\" data-date=\"2023-11-20T16:42:38+00:00\" data-name=\"11\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/11.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"576\" data-dt-img-description=\"\" title=\"11\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20768%20576&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/11-768x576.jpg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/11-768x576.jpg 768w\" loading=\"eager\" style=\"--ratio: 768 \/ 576\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" width=\"768\" height=\"576\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1778\" data-date=\"2023-11-20T16:42:40+00:00\" data-name=\"12\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/12.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"576\" data-dt-img-description=\"\" title=\"12\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20768%20576&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/12-768x576.jpg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/12-768x576.jpg 768w\" loading=\"eager\" style=\"--ratio: 768 \/ 576\" sizes=\"(max-width: 768px) 100vw, 768px\" alt=\"\" width=\"768\" height=\"576\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1779\" data-date=\"2023-11-20T16:42:42+00:00\" data-name=\"13\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/13.jpeg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"933\" data-dt-img-description=\"\" title=\"13\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201024%20768&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/13-1024x768.jpeg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/13-1024x768.jpeg 1024w\" loading=\"eager\" style=\"--ratio: 1024 \/ 768\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" width=\"1024\" height=\"768\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1780\" data-date=\"2023-11-20T16:42:45+00:00\" data-name=\"14\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/14.jpeg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"650\" data-dt-img-description=\"\" title=\"14\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20866%20649&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/14-866x649.jpeg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/14-866x649.jpeg 866w\" loading=\"eager\" style=\"--ratio: 866 \/ 649\" sizes=\"(max-width: 866px) 100vw, 866px\" alt=\"\" width=\"866\" height=\"649\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1781\" data-date=\"2023-11-20T16:42:47+00:00\" data-name=\"15\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/15.jpeg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"752\" data-dt-img-description=\"\" title=\"15\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201002%20752&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/15-1002x752.jpeg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/15-1002x752.jpeg 1002w\" loading=\"eager\" style=\"--ratio: 1002 \/ 752\" sizes=\"(max-width: 1002px) 100vw, 1002px\" alt=\"\" width=\"1002\" height=\"752\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1782\" data-date=\"2023-11-20T16:42:49+00:00\" data-name=\"16\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/16.jpeg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"601\" data-dt-img-description=\"\" title=\"16\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20801%20601&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/16-801x601.jpeg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/16-801x601.jpeg 801w\" loading=\"eager\" style=\"--ratio: 801 \/ 601\" sizes=\"(max-width: 801px) 100vw, 801px\" alt=\"\" width=\"801\" height=\"601\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1783\" data-date=\"2023-11-20T16:42:51+00:00\" data-name=\"17\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/17.jpeg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"522\" data-dt-img-description=\"\" title=\"17\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20696%20522&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/17-696x522.jpeg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/17-696x522.jpeg 696w\" loading=\"eager\" style=\"--ratio: 696 \/ 522\" sizes=\"(max-width: 696px) 100vw, 696px\" alt=\"\" width=\"696\" height=\"522\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1784\" data-date=\"2023-11-20T16:42:54+00:00\" data-name=\"18\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/18.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"769\" data-dt-img-description=\"\" title=\"18\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201024%20768&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/18.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/18.png 1024w\" loading=\"eager\" style=\"--ratio: 1024 \/ 768\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" width=\"1024\" height=\"768\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"1785\" data-date=\"2023-11-20T16:42:57+00:00\" data-name=\"19\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/19.png\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"683\" data-dt-img-description=\"\" title=\"19\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20910%20683&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/19-910x683.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/19-910x683.png 910w\" loading=\"eager\" style=\"--ratio: 910 \/ 683\" sizes=\"(max-width: 910px) 100vw, 910px\" alt=\"\" width=\"910\" height=\"683\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1700499029003{padding-top: 100px !important;padding-bottom: 100px !important;}&#8221; bg_color_value=&#8221;#ed6708&#8243; el_class=&#8221;bottom&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1700575714334{margin-bottom: 60px !important;}&#8221;][vc_column_inner width=&#8221;2\/3&#8243;]<div id=\"ultimate-heading-65896a9a4cbd1c1b4\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-65896a9a4cbd1c1b4 uvc-9479 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-65896a9a4cbd1c1b4 h3'  data-responsive-json-new='{\"font-size\":\"desktop:46px;tablet:43px;tablet_portrait:40px;mobile_landscape:36px;mobile:33px;\",\"line-height\":\"desktop:56px;tablet:53px;tablet_portrait:50px;mobile_landscape:46px;mobile:43px;\"}' ><h3 style=\"font-family:&#039;Lora&#039;;font-weight:500;color:#ffffff;margin-bottom:35px;\">Everyone on board<\/h3><\/div><\/div>[vc_column_text]<span style=\"color: #ffffff;\">We invited BAHCO&#8217;s vast network of clients and distributors to Follow the Fish and embrace it from the very start. The comprehensive brand engagement operation included presentations, a host of explanatory materials (videos, brochures, mailings and more) and an online service to help at every step of the way. And the feedback was overwhelming: they loved it!<\/span>[\/vc_column_text][vc_separator color=&#8221;white&#8221; css=&#8221;.vc_custom_1700575705791{margin-top: 20px !important;}&#8221;][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ultimate-heading-43226a9a4cbd1c1e8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-43226a9a4cbd1c1e8 uvc-4297 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-43226a9a4cbd1c1e8 h3'  data-responsive-json-new='{\"font-size\":\"desktop:120px;tablet:100px;tablet_portrait:80px;mobile_landscape:70px;mobile:60px;\",\"line-height\":\"desktop:120px;tablet:100px;tablet_portrait:85px;mobile_landscape:75px;mobile:65px;\"}' ><h3 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;\">3<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-43226a9a4cbd1c1e8 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\",\"line-height\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\"}'  style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;margin-bottom:35px;\">International Awards<\/div><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-shortcode.gallery-masonry-shortcode-id-c032d8b056f6b3f202d9aed5483f9a87 figure,\n.gallery-shortcode.gallery-masonry-shortcode-id-c032d8b056f6b3f202d9aed5483f9a87 .rollover,\n.gallery-shortcode.gallery-masonry-shortcode-id-c032d8b056f6b3f202d9aed5483f9a87 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data-padding=\"5px\" data-cur-page=\"1\" data-post-limit=\"-1\" data-pagination-mode=\"none\" data-desktop-columns-num=\"4\" data-v-tablet-columns-num=\"3\" data-h-tablet-columns-num=\"4\" data-phone-columns-num=\"3\" data-width=\"0px\" data-columns=\"0\"><div class=\"dt-css-grid\" ><div class=\"wf-cell\" data-post-id=\"1807\" data-date=\"2023-11-21T14:43:34+00:00\" data-name=\"iba20_gold_winner\"><figure class=\"post visible\"><span class=\"rollover layzr-bg\"  title=\"iba20_gold_winner\"><img decoding=\"async\" class=\"preload-me iso-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20323%20251&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/iba20_gold_winner-1-323x251.png\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/iba20_gold_winner-1-323x251.png 323w, https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/iba20_gold_winner-1.png 342w\" loading=\"eager\" 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iso-container|iso-grid --><\/div>[vc_column_text el_class=&#8221;prize&#8221;]<span style=\"color: #ffffff;\"><strong>Stevie Awards 2019 &#8211; Gold<\/strong> &#8211; Brand Experience of the Year<\/span><br \/>\n<span style=\"color: #ffffff;\"><strong>Galaxy Awards 2019 &#8211; Bronze<\/strong> &#8211; Brand identity<\/span><br \/>\n<span style=\"color: #ffffff;\"><strong>Stevie Awards 2019 &#8211; Silver<\/strong> &#8211; Brand Renovation of the Year<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1700573276034{padding-top: 65px !important;padding-bottom: 30px !important;}&#8221; bg_color_value=&#8221;#ed6708&#8243; el_class=&#8221;portfolio&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_empty_space][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_empty_space][vc_single_image image=&#8221;1585&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1700497021417{margin-top: 20px !important;margin-bottom: 20px !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1700573268079{padding-top: 30px !important;padding-bottom: 100px !important;}&#8221; bg_color_value=&#8221;#ed6708&#8243; el_class=&#8221;portfolio&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_empty_space][\/vc_column][vc_column width=&#8221;3\/4&#8243;][vc_column_text]As Europe&#8217;s leading brand of professional hand tools, BAHCO has spent the last 160+ years setting the industry standards for quality and user-friendly design. 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