{"id":2585,"date":"2023-11-23T10:49:54","date_gmt":"2023-11-23T10:49:54","guid":{"rendered":"https:\/\/ulled.com\/case\/lanzamiento-de-un-nuevo-tipo-de-lipstick-en-australia\/"},"modified":"2025-05-08T09:09:40","modified_gmt":"2025-05-08T09:09:40","slug":"launching-a-new-kind-of-lipstick-in-australia","status":"publish","type":"dt_portfolio","link":"https:\/\/ulled.com\/en\/case\/launching-a-new-kind-of-lipstick-in-australia\/","title":{"rendered":"Arco"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1700734935718{padding-top: 65px !important;padding-bottom: 65px !important;background-color: #d7d2d6 !important;}&#8221; el_class=&#8221;portfolio&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div id=\"ultimate-heading-84076a9a4cbcd9ea7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-84076a9a4cbcd9ea7 uvc-6651 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-84076a9a4cbcd9ea7 h3'  data-responsive-json-new='{\"font-size\":\"desktop:26px;tablet:24px;tablet_portrait:21px;mobile_landscape:20px;mobile:18px;\",\"line-height\":\"desktop:30px;tablet:28px;tablet_portrait:26px;mobile_landscape:24px;mobile:21px;\"}' ><h3 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#000000;\">Lipstick<\/h3><\/div><\/div>[vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;]<div id=\"ultimate-heading-67296a9a4cbcd9ef2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-67296a9a4cbcd9ef2 uvc-6356 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-67296a9a4cbcd9ef2 h2'  data-responsive-json-new='{\"font-size\":\"desktop:75px;tablet:65px;tablet_portrait:45px;mobile_landscape:36px;mobile:33px;\",\"line-height\":\"desktop:85px;tablet:70px;tablet_portrait:53px;mobile_landscape:43px;mobile:40px;\"}' ><h2 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#000000;margin-top:-15px;\">Launching a new kind of \u2018lipstick\u2019 in Australia<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;2034&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1700736317500{margin-top: 40px !important;margin-right: 0px !important;margin-bottom: 40px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;]<div id=\"ultimate-heading-45016a9a4cbcd9f16\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-45016a9a4cbcd9f16 uvc-3685 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-45016a9a4cbcd9f16 h3'  data-responsive-json-new='{\"font-size\":\"desktop:26px;tablet:24px;tablet_portrait:21px;mobile_landscape:20px;mobile:18px;\",\"line-height\":\"desktop:30px;tablet:28px;tablet_portrait:26px;mobile_landscape:24px;mobile:21px;\"}' ><h3 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#000000;\">The challenge<\/h3><\/div><\/div>[vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]At the forefront of the industry for over 40 years, Arco is known internationally for its ground-breaking innovations in valve making. As its trusted partner, Marketwise was tasked with the launch of new model Lipstick in the Australian market, developing the entire campaign from packaging design through to point of sale marketing.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1700736139396{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221;][vc_column]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.gallery-carousel-shortcode.gallery-carousel-shortcode-id-36e560059934c32cf87f9a6bccd0ba73.owl-carousel .owl-nav div {\n  width: 50px;\n  height: 50px;\n  border-radius: 0px;\n}\n.dt-arrow-border-on.gallery-carousel-shortcode.gallery-carousel-shortcode-id-36e560059934c32cf87f9a6bccd0ba73.owl-carousel .owl-nav div:not(:hover):before {\n  border-width: 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href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/08-6.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"685\" data-dt-img-description=\"\" title=\"08\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20913%20684&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/08-6-913x684.jpg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/08-6-913x684.jpg 913w\" loading=\"eager\" style=\"--ratio: 913 \/ 684\" sizes=\"(max-width: 913px) 100vw, 913px\" alt=\"\" width=\"913\" height=\"684\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"2037\" data-date=\"2023-11-23T10:45:45+00:00\" data-name=\"01\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/01-4.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"1024\" data-dt-img-description=\"\" title=\"01\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201024%20768&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/01-4-1024x768.jpg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/01-4-1024x768.jpg 1024w\" loading=\"eager\" style=\"--ratio: 1024 \/ 768\" sizes=\"(max-width: 1024px) 100vw, 1024px\" alt=\"\" width=\"1024\" height=\"768\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"2053\" data-date=\"2023-11-23T10:45:57+00:00\" data-name=\"09\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/09-3.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"685\" data-dt-img-description=\"\" title=\"09\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20913%20684&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/09-3-913x684.jpg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/09-3-913x684.jpg 913w\" loading=\"eager\" style=\"--ratio: 913 \/ 684\" sizes=\"(max-width: 913px) 100vw, 913px\" alt=\"\" width=\"913\" height=\"684\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"2055\" data-date=\"2023-11-23T10:45:59+00:00\" data-name=\"10\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/10-2.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"685\" data-dt-img-description=\"\" title=\"10\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20913%20684&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/10-2-913x684.jpg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/10-2-913x684.jpg 913w\" loading=\"eager\" style=\"--ratio: 913 \/ 684\" sizes=\"(max-width: 913px) 100vw, 913px\" alt=\"\" width=\"913\" height=\"684\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"2059\" data-date=\"2023-11-23T10:46:02+00:00\" data-name=\"12\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/12-2.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"683\" data-dt-img-description=\"\" title=\"12\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20910%20683&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/12-2-910x683.jpg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/12-2-910x683.jpg 910w\" loading=\"eager\" style=\"--ratio: 910 \/ 683\" sizes=\"(max-width: 910px) 100vw, 910px\" alt=\"\" width=\"910\" height=\"683\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><div data-post-id=\"2061\" data-date=\"2023-11-23T10:46:03+00:00\" data-name=\"13\"><figure class=\"post\"><a href=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/13-2.jpg\" class=\"rollover dt-pswp-item layzr-bg\" data-large_image_width=\"1024\" data-large_image_height=\"683\" data-dt-img-description=\"\" title=\"13\"><img decoding=\"async\" class=\"preload-me owl-lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%20910%20683&#39;%2F%3E\" data-src=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/13-2-910x683.jpg\" data-srcset=\"https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/13-2-910x683.jpg 910w\" loading=\"eager\" style=\"--ratio: 910 \/ 683\" sizes=\"(max-width: 910px) 100vw, 910px\" alt=\"\" width=\"910\" height=\"683\"  \/><span class=\"gallery-rollover\"><\/span><\/a><\/figure><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; bg_type=&#8221;bg_color&#8221; bg_color_value=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1700738043039{padding-top: 0px !important;padding-bottom: 0px !important;}&#8221; el_class=&#8221;lipstick-img&#8221;][vc_column][vc_single_image image=&#8221;2067&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2067|url^https:\/\/ulled.com\/wp-content\/uploads\/2023\/11\/bodyBg.png|caption^null|alt^null|title^bodyBg|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_image_posiiton=&#8221;bottom&#8221; css=&#8221;.vc_custom_1700738101995{padding-top: 100px !important;padding-bottom: 30px !important;background-color: #000000 !important;}&#8221; el_class=&#8221;bottom&#8221;][vc_column][vc_row_inner][vc_column_inner]<div id=\"ultimate-heading-29536a9a4cbcdbab7\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-29536a9a4cbcdbab7 uvc-2718 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-29536a9a4cbcdbab7 h3'  data-responsive-json-new='{\"font-size\":\"desktop:46px;tablet:43px;tablet_portrait:40px;mobile_landscape:36px;mobile:33px;\",\"line-height\":\"desktop:56px;tablet:53px;tablet_portrait:50px;mobile_landscape:46px;mobile:43px;\"}' ><h3 style=\"font-family:&#039;Lora&#039;;font-weight:500;color:#ffffff;margin-bottom:35px;\">Looks matter<\/h3><\/div><\/div>[vc_column_text]<span style=\"color: #ffffff;\">Who said valves can\u2019t be beautiful? With a slick single-body design and all the qualities of the sturdiest valves, Lipstick is in a class of its own and is meant to be shown, not hidden. Under the motto \u201cPerfect in isolation\u201d, we designed packaging and marketing materials with a premium feel to showcase looks and performance, with targeted applications for professionals and homeowners.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1700575714334{margin-bottom: 60px !important;}&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_separator color=&#8221;white&#8221; css=&#8221;.vc_custom_1700736023187{margin-top: 100px !important;margin-bottom: 50px !important;}&#8221;]<div id=\"ultimate-heading-26676a9a4cbcdbaed\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-26676a9a4cbcdbaed uvc-2012 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-26676a9a4cbcdbaed h2'  data-responsive-json-new='{\"font-size\":\"desktop:40px;tablet:38px;tablet_portrait:36px;mobile_landscape:33px;mobile:30px;\",\"line-height\":\"\"}' ><h2 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;margin-bottom:35px;\">The goal<\/h2><\/div><\/div>[vc_column_text]<span style=\"color: #ffffff;\">To drive up employee engagement and mark the next stage of Roca Group\u2019s corporate culture after a period of rapid expansion with an internal communications program fueled by a lovable mascot.<\/span>[\/vc_column_text][vc_empty_space]<div id=\"ultimate-heading-406a9a4cbcdbb12\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-406a9a4cbcdbb12 uvc-2840 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-406a9a4cbcdbb12 h3'  data-responsive-json-new='{\"font-size\":\"desktop:120px;tablet:100px;tablet_portrait:80px;mobile_landscape:70px;mobile:60px;\",\"line-height\":\"desktop:120px;tablet:100px;tablet_portrait:85px;mobile_landscape:75px;mobile:65px;\"}' ><h3 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;\">2<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-406a9a4cbcdbb12 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\",\"line-height\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\"}'  style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;margin-bottom:35px;\">versions Black<br \/>\nand white<\/div><\/div>[vc_empty_space]<div id=\"ultimate-heading-42636a9a4cbcdbb35\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-42636a9a4cbcdbb35 uvc-8403 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-42636a9a4cbcdbb35 h3'  data-responsive-json-new='{\"font-size\":\"desktop:120px;tablet:100px;tablet_portrait:80px;mobile_landscape:70px;mobile:60px;\",\"line-height\":\"desktop:120px;tablet:100px;tablet_portrait:85px;mobile_landscape:75px;mobile:65px;\"}' ><h3 style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;\">480<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-42636a9a4cbcdbb35 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\",\"line-height\":\"desktop:46px;tablet:40px;tablet_portrait:36px;mobile_landscape:30px;mobile:24px;\"}'  style=\"font-family:&#039;Red Hat Display&#039;;font-weight:900;color:#ffffff;margin-bottom:35px;\">stores<\/div><\/div>[vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1700734935718{padding-top: 65px !important;padding-bottom: 65px !important;background-color: #d7d2d6 !important;}&#8221; el_class=&#8221;portfolio&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;2034&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1700736317500{margin-top: 40px !important;margin-right: 0px !important;margin-bottom: 40px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]At the forefront of the industry for over 40 years, Arco is known internationally for its ground-breaking innovations in valve making. As its trusted&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2066,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[29],"dt_portfolio_tags":[],"class_list":["post-2585","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-marketwise-en","dt_portfolio_category-29","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arco - Ulled Asociados<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulled.com\/en\/case\/launching-a-new-kind-of-lipstick-in-australia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arco - Ulled Asociados\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row_content&#8221; bg_type=&#8221;bg_color&#8221; css=&#8221;.vc_custom_1700734935718{padding-top: 65px !important;padding-bottom: 65px !important;background-color: #d7d2d6 !important;}&#8221; el_class=&#8221;portfolio&#8221; bg_color_value=&#8221;#ffffff&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][\/vc_column_inner][\/vc_row_inner][vc_single_image image=&#8221;2034&#8243; img_size=&#8221;full&#8221; image_hovers=&#8221;false&#8221; css=&#8221;.vc_custom_1700736317500{margin-top: 40px !important;margin-right: 0px !important;margin-bottom: 40px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_empty_space][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]At the forefront of the industry for over 40 years, Arco is known internationally for its ground-breaking innovations in valve making. 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