{"id":3089,"date":"2025-05-08T09:05:39","date_gmt":"2025-05-08T09:05:39","guid":{"rendered":"https:\/\/ulled.com\/?post_type=dt_portfolio&p=3089"},"modified":"2025-05-23T10:10:58","modified_gmt":"2025-05-23T10:10:58","slug":"fifteen","status":"publish","type":"dt_portfolio","link":"https:\/\/ulled.com\/en\/case\/fifteen\/","title":{"rendered":"Fifteen"},"content":{"rendered":"

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Fifteen<\/h3><\/div><\/div>[vc_empty_space][\/vc_column_inner][vc_column_inner width=”3\/4″]
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Driving Sustainable Urban Mobility with Fifteen<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces” bg_type=”bg_color” bg_color_value=”#ffffff”][vc_column][vc_single_image image=”3096″ img_size=”full” css=”.vc_custom_1746695830460{padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}” image_hovers=”false”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” bg_type=”bg_color” css=”.vc_custom_1746703044381{padding-top: 65px !important;padding-bottom: 65px !important;}” el_class=”portfolio” bg_color_value=”#ececec”][vc_column][vc_row_inner][vc_column_inner width=”1\/4″]
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The challenge<\/h3><\/div><\/div>[vc_empty_space][\/vc_column_inner][vc_column_inner width=”3\/4″][vc_column_text]In 2023, Fifteen took another step forward in its European expansion: bringing its shared bike solutions to Spain, with the first system implemented in Gij\u00f3n. However, entering a new market isn\u2019t easy. Offering an excellent product isn\u2019t enough\u2014you need to build trust, spark conversation, and establish yourself as a relevant player in a strategic sector like sustainable urban mobility. The question was: how to support their entry into the Spanish market with an initiative that reinforces their purpose and connects with both institutions and citizens?[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” bg_type=”bg_color” css=”.vc_custom_1746696230329{padding-top: 100px !important;padding-bottom: 100px !important;}” bg_color_value=”#162937″ el_class=”bottom”][vc_column][vc_row_inner gap=”20″ css=”.vc_custom_1746703696767{margin-bottom: 60px !important;}”][vc_column_inner width=”1\/2″]
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The objective<\/h2><\/div><\/div>[vc_column_text]Fifteen aimed to raise awareness of its value proposition in Spain, showing that shared biking is not just a trend but a real and necessary solution for cleaner, friendlier, and more efficient cities. The mission was twofold: to foster debate on sustainable urban mobility and to position Fifteen as a leader in city transformation.<\/span>[\/vc_column_text][vc_separator color=”white” css=”.vc_custom_1700743796980{margin-top: 50px !important;margin-bottom: 50px !important;}”]
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The solution<\/h2><\/div><\/div>[vc_column_text]Ulled proposed an ambitious project: to create a white paper that combined solid research and citizen voices to provide a comprehensive view of the potential of shared biking in Spain.<\/span>[\/vc_column_text][vc_empty_space][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_single_image image=”3146″ img_size=”full” css=”.vc_custom_1746711420266{margin-bottom: 30px !important;}”][vc_single_image image=”3096″ img_size=”full” css=”.vc_custom_1746711446273{margin-bottom: 30px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=”20″ css=”.vc_custom_1746703696767{margin-bottom: 60px !important;}”][vc_column_inner]
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The result<\/h3><\/div><\/div>[vc_column_text]The result was the report Bike-sharing in Spain: Opportunities and Challenges for More Sustainable Urban Mobility<\/em>. A publication that blended:<\/span><\/p>\n