Panel on Environmental and Acoustic Pollution in Spanish Homes
Raising awareness about pollution in Spanish homes with Deceuninck
The challenge
Acoustic and air pollution are an under-researched issue affecting millions of Spanish homes. Commissioned by leading window & door systems manufacturer Deceuninck, Marketwise organized a comprehensive study on the subject to raise awareness about its severe impact on public health.
Reaching out to the experts
To carry out the study, Marketwise selected and interviewed a panel of 13 experts from a broad range of backgrounds which included architecture, environmental engineering, law and public administration. The research was complemented by an online survey with a representative sample of 1000 people from the 6 biggest Spanish cities.
Spreading the message
The study was presented to journalists, industry associations and Deceuninck clients at Madrid’s College of Architects. The panel discussion with 6 of the experts was moderated by a well-known TV journalist and was followed by a media relations campaign. In addition to the final document, we created an infographic to present the key findings, because nothing speaks louder than data.
The goal
To organize and promote a study that can create awareness about the need for homes to be well insulated from outside pollution (acoustic and environmental).
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