Marketing for Sales Toolbox

Creating a streamlined experience for BAHCO's marketing units

The challenge

With teams in 35 markets and a growing body of knowledge and activity, BAHCO turned to Marketwise64 to streamline its marketing operations. We developed a digital platform to centralize assets, automate requests and standardize reporting procedures, making it easier than ever to build annual marketing plans that drive sales.

Marketing, in a toolbox

A one-stop shop for all marketing needs inspired by BAHCO’s star product, the toolbox.

How it works

Centralized yet customizable: all the marketing information in one place, divided by customizable drawers (Brands, Products, Campaigns, Corporate and more)

Step by step: an easy route to create marketing plans

Interactive: designed to share best practices, test ideas, book customer visits, request materials in local languages.

The goal

To simplify communications and increase homogenous reporting across BAHCO’s 35 markets.

90%

of the target audience are regular users of the platform

100%

success rate in the automation of several requests

99

best practices shared in the first six months