Yoga is about connecting to yourself, your surroundings – and the ground. We fitted a famous Barcelona studio with the new Majestic floors by Quick-Step and enlisted top yogi influencer Verónica Blume to teach two classes: one for lifestyle journalists and fellow influencers and, a month later, a second class for the winners of a Facebook competition. To complete the experience, participants relaxed in a branded Zen area and were gifted a Quick-Step Yoga Kit with a mat, towel, bag and yoga guide.

To great content for the media and a meaningful brand experience for consumers, strengthening Quick-Step’s stature in the lifestyle segment and framing it as the go-to floor solution provider for the design-conscious.