Fifteen
Driving Sustainable Urban Mobility with Fifteen
The challenge
In 2023, Fifteen took another step forward in its European expansion: bringing its shared bike solutions to Spain, with the first system implemented in Gijón. However, entering a new market isn’t easy. Offering an excellent product isn’t enough—you need to build trust, spark conversation, and establish yourself as a relevant player in a strategic sector like sustainable urban mobility. The question was: how to support their entry into the Spanish market with an initiative that reinforces their purpose and connects with both institutions and citizens?
The objective
Fifteen aimed to raise awareness of its value proposition in Spain, showing that shared biking is not just a trend but a real and necessary solution for cleaner, friendlier, and more efficient cities. The mission was twofold: to foster debate on sustainable urban mobility and to position Fifteen as a leader in city transformation.
The solution
Ulled proposed an ambitious project: to create a white paper that combined solid research and citizen voices to provide a comprehensive view of the potential of shared biking in Spain.
The result
The result was the report Bike-sharing in Spain: Opportunities and Challenges for More Sustainable Urban Mobility. A publication that blended:
- Expert insights: in-depth interviews with 11 leaders in mobility, sustainability, technology, and public administration.
- Citizen perspective: a representative survey of 1,200 people in Spanish cities with over 100,000 inhabitants, supplemented with targeted polls in Córdoba, Elche, Ourense, Salamanca, and Terrassa—cities that were strategic for Fifteen’s business focus.
The document not only presented data—it offered actionable insights, success stories, and a clear picture of the opportunities that shared bikes offer to reimagine cities.
From research to impact
But a good study must be heard. That’s why, together with Fifteen, we activated a visibility strategy that included:
- A public presentation at the Global Mobility Call in Madrid, in an open debate with some of the experts featured in the study.
- A public relations campaign that positioned key messages in national and regional media.
In this way, the knowledge generated didn’t stay on paper—it fed public conversations and institutional debates.
1,200
11
77%
6
20+
€145,244
Mercury Awards 2023 – Bronze
The study helped strengthen the role of shared bikes in the future of Spanish cities and solidified Fifteen’s position as a key player in new mobility.
