Pruning Tools
Introducing a new generation of cordless tools
The challenge
Marketwise partnered with BAHCO to launch a new generation of pruning tools in Spain, France and Italy. Overseeing every step of the process from market research to content development and roll-out, we devised and implemented a powerful B2B and B2C digital campaign that drove sales and increased BAHCO’s foothold in a new, strategic segment.
Pure freedom, endless power
With its new electric secateurs and tying machines, BAHCO took the leap to cordless pruning and opened up new avenues for the industry. Our campaign capitalized on this sense of possibility and made use of detailed 3D imagery and real-life footage to highlight the products’ star attributes.
The goal
To introduce a new generation of tools in 3 key markets with a comprehensive digital campaign targeting distributors and end-users (in English and local languages).
A two-pronged approach
After building expectation with teasers and email announcements, campaign efforts were split in two directions. Distributors received promotional offers through a CRM campaign, while social media (mix of paid and organic) and Google Adwords targeted the consumer. Actions led to dedicated landing pages on the BAHCO website for increased traffic and lead generation.
3
5M
3K
International awards
Stevie Awards 2020 – Silver – Marketing Campaign of the Year
