BAHCO Heroes
Strengthening the bond between BAHCO and its users
The challenge
Tools move the world forward but it’s often easy to overlook their worth. BAHCO challenged Marketwise to create a powerful campaign that could rekindle a sense of passion and pride among professional end-users, increasing loyalty and engagement along the way. So we found the real-life BAHCO Heroes and harnessed the power of social media to tell their inspiring stories.
Not all heroes wear capes
Great people use great tools. BAHCO Heroes tells the stories of professionals at the top of their game who use BAHCO to keep pushing forward, whether to fabricate life-saving ventilators, study the ocean or win the 24 Hours of Le Mans.
The Goal
To increase BAHCO’s visibility with the professional end-user, nurturing 1:1 relationships to attract interest and data.
1M
13.000
7
How
Connect: inspirational video content with social media traction
Engage: social media and PoS campaign designed to increase website traffic, product placement and user registration.
Nurture: qualitative approach to new data for further targeted campaigns.
Motivate: internal campaign to galvanize employees and encourage advocacy.
Enthusiastic adoption by local markets
Marketing Campaign of the Year
Galaxy Awards 2020 – Silver – Video Storytelling Stevie Awards
Stevie Awards 2020 – Gold – Campaign of the Year – Marketing – B2B
