Mercury Awards 2024 – Gold and Grand Winner

Vega Awards 2024 – Gold

Committed to sharing authoritative knowledge on Leishmaniasis, Forum Bayer was formed by a multidisciplinary panel of experts on the subject of parasitology and wider animal health. As the backbone of the platform, the panel provided rigorous information and advice about the disease, collaborating with Marketwise and Bayer on studies and awareness campaigns.

Committed to sharing authoritative knowledge on Leishmaniasis, Forum Bayer was formed by a multidisciplinary panel of experts on the subject of parasitology and wider animal health. As the backbone of the platform, the panel provided rigorous information and advice about the disease, collaborating with Marketwise and Bayer on studies and awareness campaigns.

Every year, we invited celebrities and experts to unite on the 1st of June to celebrate the National Day of Canine Leishmaniasis Prevention. Actions included conferences, interviews, video campaigns and the creation of a collective manifest against the disease.

To position Bayer Healthcare as the reference in the treatment of canine Leishmaniasis without using traditional advertising methods.

Alternating every year between Barcelona and Madrid, Master Cheese is an immersion day in the world of Swiss cheese. An informal tasting for the 500+ participants and a masterclass with Spain’s best-known cheese expert, Enric Canut, precede the main event: a blind tasting competition in which 80+ contestants selected through a Facebook competition battle to win the coveted title and a lot of cheese. Also, where else could you nibble from a cheese board in the shape of one of Las Meninas by Vélazquez? It happened in 2018.

Master Cheese is the result of a months-long multi-channel campaign that starts with social ads and earned advertising at gourmet stores and gains traction with PR targeted at the foodie community, journalists and influencers. From outdoor advertising to partnerships, social media to media relations, Marketwise oversees all aspects of the operation, including the production of the event.

To increase brand awareness and customer engagement in the Spanish market, positioning Swiss Cheeses as the reference for discerning consumers aged 30-55.

What’s the role of the kitchen in the 21st century? The Global Kitchen studies show us that kitchens are directly linked to social transformation, telling the story of who we are and how we behave. We carried out in-depth interviews with experts and surveys with both B2B and B2C customers to find out why and how it can impact the sector, overseeing the research process all the way from preparation to the compilation of the final reports.

With infographics, videos and the reports on hand, we took our findings to the press and launched a series of presentations across Cosentino’s showrooms around the globe to capitalize the PR potential of the research.

To carry out the study, Marketwise selected and interviewed a panel of 13 experts from a broad range of backgrounds which included architecture, environmental engineering, law and public administration. The research was complemented by an online survey with a representative sample of 1000 people from the 6 biggest Spanish cities.

The study was presented to journalists, industry associations and Deceuninck clients at Madrid’s College of Architects. The panel discussion with 6 of the experts was moderated by a well-known TV journalist and was followed by a media relations campaign. In addition to the final document, we created an infographic to present the key findings, because nothing speaks louder than data.

To organize and promote a study that can create awareness about the need for homes to be well insulated from outside pollution (acoustic and environmental).

With its new electric secateurs and tying machines, BAHCO took the leap to cordless pruning and opened up new avenues for the industry. Our campaign capitalized on this sense of possibility and made use of detailed 3D imagery and real-life footage to highlight the products’ star attributes.

To introduce a new generation of tools in 3 key markets with a comprehensive digital campaign targeting distributors and end-users (in English and local languages).

After building expectation with teasers and email announcements, campaign efforts were split in two directions. Distributors received promotional offers through a CRM campaign, while social media (mix of paid and organic) and Google Adwords targeted the consumer. Actions led to dedicated landing pages on the BAHCO website for increased traffic and lead generation.