ConsorcioA well-told story: sustainability with purpose The challenge Canned fish is a staple of the Mediterranean diet: nutritious, affordable, long-lasting, and tasty. Grupo Consorcio has brought it into homes for over 75 years, combining traditional know-how with technological innovation to ensure the highest-quality products. However, marine resources are limited, and our oceans are under increasing…
VocentoSimplifying the Communication of the Sustainability StrategyThe challenge The media landscape has been constantly evolving: technological disruption, changes in consumer behavior, and economic pressures have left their mark. In the face of these challenges, can sustainability play a meaningful role in the sector? The media group Vocento is convinced that it is not only possible,…
FifteenDriving Sustainable Urban Mobility with Fifteen The challenge In 2023, Fifteen took another step forward in its European expansion: bringing its shared bike solutions to Spain, with the first system implemented in Gijón. However, entering a new market isn’t easy. Offering an excellent product isn’t enough—you need to build trust, spark conversation, and establish yourself…
Forum BayerAddressing Leishmaniasis with a little help from some friendsThe challenge Every year, over 350.000 dogs in Spain contract Leishmaniasis, a serious chronic illness that can lead to their death and which can only be avoided through prevention. Since it wasn’t allowed to advertise animal prescription treatments like Bayer’s Advantix, Bayer Healthcare partnered with Marketwise…
Swiss Master CheeseCreating the ultimate challenge for cheese loversThe challenge Switzerland Cheese Marketing is a non-profit organization that promotes the different varieties of Swiss Cheese around the world. As its trusted partner in the competitive Iberian market, Marketwise is in charge of creating memorable experiences to win over consumers and reinforce the profile of Swiss…
Global KitchenUncovering the kitchen of the future with Silestone InstituteThe challenge Powered by leading surface provider Cosentino, Silestone Institute is an international research platform dedicated to the creation and dissemination of knowledge about domestic and professional kitchen spaces, the core of the Group’s operations. Having overseen the Institute’s development from the beginning, Marketwise was challenged…
Yoga StudioCreating unique wellness experiences with Quick-Step The challenge Ahead of the launch of a new laminate flooring collection, Quick-Step wanted Marketwise to create a memorable PR campaign for the lifestyle segment. So we rolled up our sleeves and engaged influencers, journalists and social media followers in a unique wellness experience: the Quick-Step Yoga Studio.…
Panel on Environmental and Acoustic Pollution in Spanish HomesRaising awareness about pollution in Spanish homes with Deceuninck The challenge Acoustic and air pollution are an under-researched issue affecting millions of Spanish homes. Commissioned by leading window & door systems manufacturer Deceuninck, Marketwise organized a comprehensive study on the subject to raise awareness about its severe…
Pruning ToolsIntroducing a new generation of cordless tools The challenge Marketwise partnered with BAHCO to launch a new generation of pruning tools in Spain, France and Italy. Overseeing every step of the process from market research to content development and roll-out, we devised and implemented a powerful B2B and B2C digital campaign that drove sales…
LipstickLaunching a new kind of ‘lipstick’ in Australia The challenge At the forefront of the industry for over 40 years, Arco is known internationally for its ground-breaking innovations in valve making. As its trusted partner, Marketwise was tasked with the launch of new model Lipstick in the Australian market, developing the entire campaign from packaging…
