Bahco HEROES

BAHCO HeroesStrengthening the bond between BAHCO and its usersThe challenge Tools move the world forward but it’s often easy to overlook their worth. BAHCO challenged Marketwise to create a powerful campaign that could rekindle a sense of passion and pride among professional end-users, increasing loyalty and engagement along the way. So we found the real-life…

Bahco

BAHCO RebrandingBreathing new life into a 160+ year-old brand The challenge As Europe’s leading brand of professional hand tools, BAHCO has spent the last 160+ years setting the industry standards for quality and user-friendly design. But with success comes imitation, and to continue to stand out from the crowd BAHCO partnered with Marketwise to refresh…